Can We Really Keep Up With All These Hotel Brands?

30+ hotel brands to keep track of with Marriott

Quick – if you have 30,000 Starwood or Marriott points, at which of their brands can you probably stay one night for free?

If you have 50,000 points with IHG, what does that really mean for which hotels you can stay in as a reward?

What do you get if you have points with Wyndham, Choice, Carlson, or Hilton?

Well, that picture at the top of this post will give you a clue about how hard this is to answer. As hotel chains have merged, spun off, been acquired, and split up, it’s hard to keep up with who’s who. It’s hard to know one big hotel company is owned by the Chinese, while another is owned by the French. One big conglomerate is Spanish and the Four Seasons is majority-owned by Arabs. Do you know which of the ever-expanding brands you can get into with your loyalty points?

The Head-Spinning Hotel Brands Game

The problem isn’t that you aren’t aware of who’s who. The problem is that only the most dedicated lodging geek could possibly keep up. Ritz-Carlton wasn’t always part of Marriott. Kimpton wasn’t always part of Intercontinental Hotel Group. Fairmont wasn’t always part of Accor – home to Sofitel and Mercure. Motel 6 was part of that chain, then it wasn’t.

Then just when you think you have a brand pegged, it shifts again. Orient-Express Hotels become Belmond. Andaz is launched as a hipper Hyatt. The roadside motel chain Best Western starts launching nice beach resorts right on the sand. Radisson hotels are usually dated and second-tier in the USA, but it Asia if you put “Blu” on the end it might be the nicest property in town. In Stockholm I stayed at a Clarion and it looked like this:

Clarion Amaranten in Central Stockholm restaurant

The problem comes in when you’re limited to a specific set of brands by your hotel loyalty program. Looking at that Marriott list at the top, do you have any idea what you’ll end up with if you cash in points for Delta, Tribute, Protea, AC, or Moxy? If you have Hilton Honors points saved up, do you feel comfortable trading them for a stay with Canopy, Tapestry, or Tru?

Sure, it’s nice to be able to trade Wyndham Rewards points in for a free stay, but there may not be a Wyndham Grand where you’re headed. Your only choice may be Super8, Days Inn, or Howard Johnson’s.

Points for Any Hotel, Anytime, Anywhere

If you book your stay with Bonwi, you won’t have to worry about any of this. Your points build up with any hotel brands, so there’s no need to compromise and pick an inferior choice. You can choose the hotel that earns the most reward points or just choose the hotel – from any brand – that is closest to your meetings or convention. You will usually earn more points than you would have with the corporate program, but your choices of what to do with them aren’t limited. You can book an independent hotel not part of any chain and still earn points that are worth real money.

You can earn points from a Hilton stay that you then apply to a Holiday Inn Express. Points from a stay at an Econolodge can top off your point balance to get you into a Four Seasons. You can rack up points with a Banyan Tree resort in Asia and take your family to any all-inclusive resort in the Caribbean you’d like.  No restrictions, no redemption tiers, no reward chart to memorize. Just earn points, cash them in, get free stays.

See how it all works here.