Don’t Ignore the Independent Hotel Chains

Inkaterra hotel in Peru, part of a local chain

You know a lot of the international chains when you pull up a list of what to book in a city, but sometimes the independent hotel chains are a better option in a specific location.

It’s easy to understand the appeal of the big international hotel chains. Just as you gravitate to a familiar food chain logo when you pull off an interstate highway exit, it’s easy to book a logo you know for hotels as well.

The hotel developers know this, which is why they would often rather be a Hilton, Holiday Inn Express, or Wyndham. That way they have far fewer decisions to make in the building (blueprints are ready), the furniture purchasing (it’s all in the catalog), and the staffing (hiring and training manual, check). They they can tap into a giant marketing and reservation machine that keeps the bookings coming. Even though there are around 30 brands just under Marriott, being one of them makes guests feel like they’re taking less of a chance.

There are plenty of smaller hotels chains that are not part of the big conglomerate system, however. This is especially true outside the USA, where guests don’t normally like the cookie-cutter approach as much as we Americans do. Maybe the people who gave birth to McDonald’s, Walmart, and Starbucks are just more comfortable with spending money on conformity, despite that whole “land of the free” sloganeering.

Keep your eye out for regional chains, especially when you travel outside of the states and Canada. Don’t forget that many of today’s best-known names, like Fairmont, Kimpton, and Swissotel, were once regional independent chains before selling out to a larger corporation. Orient-Express became Belmond and got bought up, but not by a typical hospitality company: they’re part of LVMH luxury brands instead.

There are still a few (for now) independent chains based in the USA as well, so let’s start there.

USA Independent Hotel Options

This batch of scrappy independents surely has suitors swirling around them this very minute, but as this post goes to press you can book a room at these  and be outside the conglomerate sphere.

– Thompson Hotels
– Joie de Vivre
– Rosewood
– Viceroy
– Montage
– Auberge Resorts

It’s probably no coincidence that these are all luxury brands catering to independent-minded globetrotters and style mavens.

At the other end of the scale, there are some regional motel chains that probably won’t get you too excited, but Graduate Hotels are located in college towns and the Drury Inn chain regularly rates at the top in its rate class for comfort and service.

Mexican and Caribbean Independent Hotel Chains

One of the largest hotels groups in the world that has remained independent is Grupo Posadas of Mexico, which is best known for the Fiesta Americana and Live Aqua brands. It also runs several others, like Explorean, and mid-range options.

Independent hotel chains include luxury resorts like Le Blanc Los Cabos

AM Resorts is based in Mexico but has other resorts in the Caribbean, all-inclusive beach spots mostly under the brands Secrets, Now, Breathless, Dreams, Zoetry, and more.

Palace Resorts is a big player in Mexican resort destinations as well, with 10 properties under several brands, including the high-end Le Blanc.

With fewer beds but often the top choice in some Mexican cities are Quinta Real, Grupo Habita, and Velas Resorts.

In the Caribbean, Jamaica-based Sandals Resorts is a major force in the resort world, with 16 all-inclusive beachfront places to stay.

Find the best rates and point returns in Mexico and the Caribbean.

South American Regional Lodging Groups

Across South America, it hasn’t been until the last two decades that foreign chains have really come on strong. More often than not, the independent hotels outnumber the chain ones. A few regional groups that stayed independent have some of the prime locations in some cities and often have competitive rates. Check into these when exploring the countries of South America.

Colombia: Estelar and GLH Hotels
Peru: Inkaterra, Libertador, Aranwa, and Casa Andina.
Chile: Vik Retreats (also in Uruguay), Explora, Tierra Hotels, and Singular Hotels.
Argentina: Alvear and Casa Sur for Buenos Aires, Design Suites in four locations.
Brazil: Fasano, Louvre (most has Tulip in the name), Nobile, Blue Tree, Transamerica

See more details on some of them on this list.

Explora hotel Atacama

Europe Regional Hotel Chains

Europe has plenty of regional hotel chainsThere’s an assumption that Europe has fewer chain hotels than North America and in some markets there are indeed a large number of independent properties. Chain hotels tend to have about a third to one half of the room count in many countries though since they are the largest properties. Those with the biggest percentage are the UK, France, and Spain, which not coincidentally have their own international chains based in the country.

Many of Spain and France’s biggest groups are international names you’ve heard of, under the Accor, Melia, Riu, and NH various brands. Here are some independent hotels chains on the scene though.

Britannia, MacDonald, Old English Inns, easyHotel, and Red Carnation in England
Valamar Riviera in Croatia
Louvre Hotels Group, B&B Hotels, and Apart City in France
Motel One, Steigenberger Hotels, and Maritim in Germany
Dinubius, Hunguest, and Mellow Mood in Hungary
Clayton, Maldron, and Tifco in Ireland
Valtur, Aeroviaggi, TH Resorts, and many more in Italy (country has 137 total)
Van der Valk, Fletcher, Bilderberg, and Bastion in the Netherlands
Colonia, H10, Hipotels, and Vincci Seleccion in Spain

Independent Hotel Chains in Asia

Some Asian brands have spread far and wide across the world but still have the most properties in their homelands, like Banyan Tree, Aman Resorts, Shangri-La, and Peninsula. Some of these listed below have just a few here and there abroad.

India: Taj, Oberoi, ITC, and Royal Orchid
Indonesia: Aston, Amaris, Favehotel, and Santika
Japan: APA, Tokyo Inn, Route-Inn, and Super Hotel
Thailand: Centara, Hop Inn, B2
Malaysia: Sunway, Tune, Hotel Seri
Vietnam: Muong Thanh, Vinpearl, A25
Philippines: Sogo, Hotel Go, GV
Singapore: Hotel 81, Fragrance, Village

So with all these choices out there, on top of the big international chains, how do you decide?

Well one way might be to look at how much of a payback you get from booking. Sometimes these independent hotel chains will earn you far more points on Bonwi than the international chains. Other times the big boys will come out on top. If you play the game right, you could earn a free night’s stay or an airline ticket from the points scored on your trip.

Search here for the best rates and payback.

Tim Leffel has been reviewing hotels across the world since the mid-90s and is the editor of Hotel Scoop.