‘Bleisure’ is Movin on Up
In the age of the fifteen-second attention spans (it may be closer to ten now) millennials are making use of the work phenomenon ‘bleisure’, a blending of leisure activities and work on business trips. While baby boomers and Generation X’ers are also in on the trend millennials are leading the pack with this double-think strategy.
Killing two birds with one stone has allowed many youngins to cut down heavily on vacation costs. Frank Thurman, Vice president of marketing for National has expressed that all generations believe this mix of work and play has led to a healthier work/life balance overall.
Despite the consensus, millennials believe they should be keeping their leisure activities on the down low compared to Generation Xers and the boomers. This may change as this notorious age group begins to take over managerial positions. Bosses who partake themselves are 25 percent more likely to encourage workers to “bleis” as well.
Travel companies are adapting to this new trend, as millennials and past generations seek out accommodations over the interwebs, obscure and well known alike. HotelTonight is cornering this market with its curtailed app for business travel and varied time slots spanning from last minute to three months in advance. You never know when the boss will need you to jet off to Seattle.
Bleisure is also going global, with the most visited cities including hot spots like Singapore, Shanghai, London, Paris, Tokyo and (of course) the ever-relevant New York City. The most common bleisure trip months are September and October. General tips for planning these multifaceted getaways include scheduling meetings for Monday or Friday, booking through your company travel portal and using the company’s lodging rate, and being fully aware of your company’s travel policy.
The bleisure trend has extended past pure travel and delved into the fashion industry as well. Par en Par is a clothing line designed to allow the wearer to slip from business casual to “lets-muck-up-the-town” with ease.
More and more young folks are gravitating towards jobs with the perks of flexible business-travel. And businesses are using it to their advantage, putting these benefits front and center as they compete for talented, up-to-date employees.
An article in Travel Weekly explained how employers are working to grasp how important being able to combine business and leisure is to Millenials.
“Understanding the needs of a client’s employer can go a long way toward helping that employer formulate an effective policy about bleisure travel, according to Leah Kirgis, manager of leisure travel at Cadence, a Virtuoso agency in La Jolla, California. “One of the things we’re often asking—and something that we find directly related to bleisure travel—is how can we help our clients create a more ‘human’ travel policy, rather than one strictly focused on cost savings?” she says.
As they say, “Build it and they will come.” Not exactly a baseball stadium, but you get the point. Find the perfect hotel room and bank your Bonwi points to earn future stays!